Encounter Ethnography and Making the ‘Made in Italy’ Brand: Chinese Migrant Experiences

Drawing on ethnographic research in Prato, Italy, a city known for its concentration of Chinese migrants working in the fast-fashion sector, this essay charts the contours of what encounters between ‘Made in Italy’ and ‘Made in China’ have produced. Grappling with the observation that place-based labels exist paradoxically in an intensely globalised world, it focuses on place-based histories to argue for a dynamic consciousness of place.