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Ulrike Reisach is a Full Professor and Commissioner for International Affairs at NeuUlm University of Applied Sciences. She has been analysing the Chinese market since the 1980s, and spent 20 years as a strategist and Director of Market Intelligence at Siemens. She currently is also a member of the China Expert Group at the German Federal Ministry of Education and of the Research for the SinoGerman Innovation Dialogue.

Strategic Considerations of Chinese Investors in Europe

Chinese investors have adopted practices similar to their European counterparts: they grasp opportunities to enter new markets and internationalise their brand names, production facilities, staff, and operations in order to make more profits in new places. The globalisation and opening of world markets over the past decades has brought a new level of competition, which […]

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