Ziyi Li graduated with an MSc in Social Anthropology from the University of Oxford and a BSc in Sociology from University College London. She is particularly interested in digital culture, the gig economy, platform labour, and feminist media studies, focusing on the intersections of technology, work, and social change.

Blogging on the ‘Little Red Book’

Freedom and Unfreedom for Mum Bloggers in Today’s China

About 20 minutes into our conversation, Jiao paused as though gathering her thoughts. ‘Actually, the timing of this interview is coincidental,’ she said, ‘I’m planning to resign this week and blog full-time.’ She quickly added: ‘But this is my choice. Compared with my current job, I have more freedom as a mum blogger on Xiaohongshu.’ […]

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